2021 / DIGITAL

DR PEPPER

ABOUT

Dr Pepper has been a staple in the soda industry for quite some time now and their website is due for a redesign that matches the same energy as the campaigns they've been doing on TV. Focusing on a bolder approach, our goal was to create a modern and engaging hub for all our Dr Pepper lovers.

CREDITS

Head of Design: Adhemas Batista

Design Directors: Erin Burrell, Jean-Lou Renoux

UX: Liz Cordingley, Angie Kang

REWARDS SYSTEM

PEPPER PERKS

ABOUT

To build higher engagement with our consumers, we revamped the look and feel of Pepper Perks to increase brand loyalty and overall feel a more rewarding experience with the fans.