2021 / CAMPAIGN

YONEX

ABOUT

Combining timeless Japanese craftsmanship and cutting-edge technology, Yonex has been giving professional tennis players the tools they need to triumph on the court for over 60 years. With the upcoming release of their new line of racquets: E-ZONE, Yonex has asked us to create a campaign featuring 4-time grand slam champion, Naomi Osaka.

CREDITS

Head of Design: Adhemas Batista

Design Director: Talin Baharian

Photography: Ben Morris

ELEMENTS

This campaign uses these two graphic elements, based on the Yonex logo itself. Its curves and hard edges represent the duality of tennis.

PHOTOGRAPHY

VISUALS