2020 / BRANDING_CONCEPT
PROACTIV
ABOUT
Proactiv is a skin-care product that is known for its celebrity-backed infomercials. Our team wanted the product to be more approachable and something that we can tackle as a community. Through inspiration from streetwear/sport culture, we wanted this new brand identity to feel empowering, bold, and exciting.
CREDITS
Head of Design: Adhemas Batista
Design Directors: Talin Baharian & Jean-Lou Renoux
Creative Directors: Mike Frank & Carmen Love
VISUALS
TYPE & MOTION
MORE WORK
2022 / UI
2021 / DIGITAL
2021 / CAMPAIGN
2020 / CONCEPT